Every day, billions of people are conducting online searches for products and information that helps them decide which of those products to buy. You can capture this search traffic by using inbound marketing techniques, which include creating highly relevant, search optimized content.
A lot of San Francisco companies and startups bring in an expert, freelance SEO consultant who can either develop their search marketing and content strategy, teach their current marketing team best practices, ensure that SEO is implemented properly during a website redesign, or help in the recovery from a Google penalty.
If you’re not already implementing an inbound marketing/SEO strategy for your website, consider having an SEO professional implement the basics and then track the results. (Also try out SEO Shrugged’s do it yourself section.)
Is Your Business Right for SEO/Inbound Marketing?
This is the most important question you need an answer to before you begin SEO and Inbound Marketing. Consider this list a guide to finding out your business’ SEO/Inbound Marketing potential.
Am I in an established, traditional industry where my keyword competition would be high?
Search Engine Optimization works best when you’re competing in a relatively new industry. If you’re one of those San Francisco startups, take advantage of a SEO/content marketing consultation from me. You have the most potential.
Does my audience need information (content) about my product?
If you sell lawn mowers, chances are no one needs to read a blog about your product before they buy one. If you’re selling a new mobile app that people are unclear about, SEO/content marketing can kill two birds with one stone.
Is my website my primary source for sales or leads? If it isn’t, is it built in a way that it can be?
If you’ve already invested considerable time, money and energy into your website and didn’t do SEO or create amazing content, you’ve basically built a car and not filled up the gas tank.
Work With a SEO Consultant
A freelance SEO consultant can add immense value, revenue, and web traffic to your business. Whether you’re looking to increase acquisition, outrank your competitors or build brand awareness, SEO marketing is a great option. Learn more with my SEO Shrugged lecture materials or contact me at firstname.lastname@example.org to become your businesses’ SEO consultant. You can also request a free consultation below or call 916-710-3306.
Service areas include the following. I’ve also setup a new website for those in need of a Sacramento SEO and Google Analytics consultant:
- Walnut Creek
- Palo Alto
- Silicon Valley